Problem
Understanding customer behaviour and movement is a crucial factor in the success of businesses, especially in crowded places such as shopping malls, campuses, and airports. However, tracking customer movement and behaviour can be a daunting task, especially when it comes to collecting data on mobile phone traffic.
Approach
To address this challenge, we developed a solution that involves installing Wi-Fi routers at customer locations. These routers were designed to capture IMEI numbers of mobile phones that connect to the router. This approach provided an easy way to track customer movement and behaviour, allowing businesses to gather valuable insights into customer behaviour.
Solution
Our solution provides businesses with an easy and efficient way to track mobile phone traffic in crowded locations. The Wi-Fi routers installed at customer locations capture the IMEI numbers of mobile phones that connect to the router. This data is then used to track customer movement, concentration, and footfall in various locations.
With our solution, businesses can gather valuable insights into customer behaviour, such as how many customers have come in and out of their premises, concentration of devices around spots in a mall, and footfalls in a mall or shop at different times of the week. This information can help businesses to optimize their operations, improve their marketing strategies, and provide better services to their customers.
Overall, our solution provides an easy and efficient way for businesses to gather valuable insights into customer behaviour and movement in crowded locations. It helps businesses to make data-driven decisions and improve their overall operations, resulting in increased customer satisfaction and improved business outcomes.